(DOWNLOAD) "Advertising's Effect on Community College Search and Choice (Report)" by Community College Enterprise * Book PDF Kindle ePub Free

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eBook details

Title: Advertising's Effect on Community College Search and Choice (Report)
Author : Community College Enterprise
Release Date : January 22, 2008
Genre: Education,Books,Professional & Technical,
Pages : * pages
Size : 209 KB

Description

The purpose of this qualitative study is to analyze how advertising affects a student s search and community college choice among the plethora of community colleges, career/ technical schools, universities, and other influencers. The results of the research indicate that parents, friends, high school counselors, economics (i.e., money), and location ore more persuasive than advertising. However, if the community college identifies a key consumer insight, then advertising is just as persuasive because it serves as a reminder, and it perpetuates the dialogue about higher education options. Background